In the bustling world of supermarkets, where every detail counts in creating an inviting shopping environment, the power of lighting is often underestimated. Yet, behind every successful store design lies a well-thought-out lighting strategy —recessed lighting.
In this article, we will explore how recessed lighting enhances your space in the supermarket and the benefits it brings to the customer experience.
What Is Recessed Lighting?
Recessed lighting (also called downlighting or can lighting) refers to light fixtures installed in a hollow cavity in the ceiling. The light fixtures sit flush with the ceiling surface and blend into the drywall.
Most people use recessed and downlights interchangeably. While that is technically correct, there is more to this lighting design. Some downlights are not recessed and recessed lights that are not pointed down.
You will often see recessed lighting fixtures installed in the ground with the lighting pointing upwards. These fixtures are commonly referred to as recessed path lights or in-gourd light fixtures.
Recessed lighting is vast and full of creative and unique light fixture designs. From ambient lighting to task lighting – there is always a recessed light fixture that is perfect for the job.
Benefits of LED Lighting a Supermarket
Supermarkets are one of those businesses that seriously benefit from good lighting. After all, if you can show off your products in a good light, people are more likely to purchase.
Pair your supermarket interior with some high-quality LED lighting, and you have a winner on your hands.
Following is a short list of the major benefits LED lighting brings to your large store interior.
1. Energy Savings
Let’s get the simple and easy stuff out of the way first. LED lights are incredibly energy efficient. Sometimes, they consume almost 90% less power than traditional incandescent or fluorescent light bulbs.
Other lighting technologies first convert electricity into heat and then heat into light. Heat is a very inefficient means of creating light, as most energy goes into heating the surrounding area.
In stark contrast, LED bulbs excite a piece of semiconductor using a little bit of electricity. The semiconductor material then goes through a process called Electroluminescence to create light.
Energy-efficient lighting technology means the same amount of ample illumination without the excess power draw.
In supermarkets, you will see anywhere from a few hundred light fixtures to a thousand. The lower power consumption of LEDs ends up saving the business owners a fortune in the electric bill alone.
2. Compact Size
LED lights are also tiny compared to the bulky glass bulbs of the past. Their smaller size enables more flexibility in lighting design. You can install recessed lights in every section of your mega mart, from the grocery aisle to the cosmetics section.
The compact size also means more light fixtures can fill the ceiling space. Since we are talking about LED lighting, it will consume less power than a few large incandescent bulbs.
Using several small LED lights instead of a few large ones also results in a more even ambient lighting setup. As the light comes from several spots on the ceiling, the sharp shadows formed by one light source are dispersed by the others.
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3. Aesthetic Appeal
Perhaps the biggest benefit of recessed LED lighting is its aesthetic appeal. Good lighting design and good aesthetics go hand in hand. Even more so for large retail stores where lighting and visual interest are important in sales.
Good supermarket lighting will showcase your products in a flattering light. But doing so with unappealing and bulky light fixtures will have the opposite effect, as you have now sacrificed the store aesthetic for product aesthetics.
LED lighting provides illumination and a visual appeal to your store interior as decorative lighting.
4. Better Quality Illumination
The gold standard for interior lighting is natural light from the sun. Architectural features, products, and people look their best and reflect their true colors when bathed in sunlight.
Artificial lights often struggle to match the illumination quality of natural light. Hence, a quantitative measuring system tests a light source’s ability to match natural light.
The system is called the Color Rendering Index (CRI) and measures the accuracy of an artificial light source on a scale of 1 to 100, with 100 CRI being true sunlight.
Luckily, LED technology has reached the point where high CRI light fixtures are low-cost and easily accessible. These LED bulbs produce better illumination than the old school filament glass bulbs.
Types of Recessed or Downlighting Fixtures
We can generally break down the complex world of downlighting into the following types.
1. Standard LED Recessed Fixtures
These are your run-of-the-mill, flat LED lights that fit into your ceiling. Their goal is to provide light to the entire space efficiently.
2. Track Lighting
Track lighting is a type of downlighting design that involves overhead lights attached to a track (made of wires or metal rods). The light fixtures can move along this track and be adjusted according to the needs and requirements of the space.
3. Wall Sconces
Wall sconces answer the question, what if downlighting was attached to a wall instead of the ceiling?
These light fixtures stray most from the standard recessed lighting design. They are mostly used for accent lighting your wall decorations like paintings or shelves.
4. Dimmable LED Lighting
Dimmer switches are a common way to bring out the most of your recessed lighting. Retail lighting requires brightness levels during different times of the year.
The quick and dirty solution would be to turn off half the lights when you want to decrease the brightness. But LED recessed lighting design offers a more compressive solution. Use dimmable LEDs to dial in the exact brightness level with the help of a single control system.
Enhancing Shopper Experience with LED Lighting
When designing a successful retail environment, the role of lighting cannot be overstated. Good lighting influences consumer behavior and shapes the mood of shopping, ultimately driving purchases.
Over the past decade, LED lighting, in particular, has emerged as a transformative tool in enhancing the overall shopper experience.
Impact on Consumer Behavior
One of the most remarkable aspects of LED lighting is its ability to impact consumer behavior positively. The right lighting can do more than just illuminate the aisles. It can guide and encourage customers to explore the store further.
Consumers are more likely to explore a well-lit space than a dimly lit one. Additional factors like color temperature, brightness, and CRI level help you fine-tune your supermarket sections.
LED recessed lighting can be strategically placed at different aisles to invoke different emotions in a person. Warm lighting for baked goods to create a cozy feeling, cool lighting for kitchen appliances to create a productive environment, high CRI for cosmetics to promote personal care, and so on.
Creating a Mood for Shopping
Shopping is one of the most mood-driven activities in our modern lives. A good and welcoming mood can make consumers feel comfortable enough to spend a few extra bucks.
Consider a common scenario- a person is walking down the aisle at their local mega-mart and is having a pleasant time; the light isn’t too bright, and all the products look amazing. Then, they reach the bakery section of the store.
There is a warm, comforting lighting above you, gently lighting the sweet confections in front. This person is more likely to buy a shortbread cake as a nice little treat for his shopping trip.
If the supermarket were dimly lit, the person in question would be eager to leave the place as quickly as possible without glancing at the baked goods.
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How to Choose Recessed Lighting for Supermarket
Let’s move on to the stars of any supermarket: the products, food, and services. Recessed lighting can bring out the best qualities of items and make them enticing to consumers.
1. Meat & Poultry
Meat and poultry need to look fresh for someone to consider purchasing. Recessed lighting can significantly help or hinder this process. As always, high CRI ambient lighting is recommended. LED bulbs with a CRI of 70 or higher are a good choice.
Additionally, you need to pick warm color temperature LED lighting. Cool lighting will give your red meats a purple hue and your white meats a gray one. Warm lighting is best in this situation as it compliments the red hues in meat. Aim for a color temperature between 2500K and 3000K.
2. Fish & Seafood
With seafood, you need to take the opposite approach. Install recessed lights that have a cooler tone. We recommend 5000K or more. Bright light is also a big plus for fish. It lets those scales shimmer, an indication of their freshness.
Again, a CRI of 70 or greater will yield the best results.
3. Baked Goods
Baked goods are best when they are nice and fresh from the oven. Use warm recessed lights to reinforce freshly baked bread’s warm feeling. Generally, aim for a 3000K color temperature and a CRI of 90.
A CRI of 90 may seem a bit much, but remember, this is ready-to-eat food. If you cannot sell it within that short period of freshness, it will go stale, and you will not be able to sell it.
Shorter shelf life demands the food be given the best chance in front of customers.
White accent lighting can also be used here for pastries and cakes with light-colored frosting.
4. Canned and Packaged Foods
Packaged food products are difficult to light. The colors, packaging materials, and shapes will drastically differ from brand to brand. You want a general-purpose, all-encompassing ambient lighting scheme that works for all types of products.
Go for neutral 5000K recessed lighting fixtures with a high CRI of 80 or above. Avoid accent lighting, as their results can vary from product to product.
Accent or task lighting is best deployed for sponsored or highlighted product displays where the business owner can control the variables.
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5. Kitchen Appliances & Electronics
General electronic devices and utensils don’t need much in terms of lighting design. Cooler white recessed lights will help enhance the look of nice, clean white and silver components on an appliance.
You want to emphasize visual clarity with devices. Hence, bright ceiling-mounted fixtures should do a more than adequate job. The color temperature should be around 4500K and CRI over 80.
6. Groceries, Vegetables, Fruits, and Flowers
Fresh veggies, fruits, and flowers have a shorter shelf life. As such, they must be portrayed in a flattering light that indicates their freshness to customers.
You cannot go wrong with an overhead bright light with a high CRI of 90 or more. The color temperature needs to lean to the warm side somewhere in the neighborhood of 3500K.
Try installing recessed lighting right above the fruit stands or invest in a track lighting setup that can be moved directly above the produce.
Overhead lights indicate freshness as they minimize shadows and provide ample lighting to all products.
7. Cosmetics and Personal Care Products
Installing recessed lighting in the beauty care section of your supermarket is the easiest job. Just get the higher-quality warm white LEDs available. Recessed lighting with a CRI of over 95 and a color temperature of 3000K is ideal for all folks and their diverse skin tones.
8. Checkout Line & Cash Register
Now, jumping onto the business side of the supermarket, we want to promote employee focus and vigilance. Warm lights are simply not going to cut it. You want cool LEDs in the 5000K-6000K range, which will keep the cashiers attentive but not so blue that it affects their well-being.
Additionally, these must be softer wide-angle lights with a decent diffusion layer. You want to avoid harmful and harsh glares.
The focus here should be task lighting. Accompany your ambient lighting design with more focus-oriented overhead LED pot lights.
Conclusion
Recessed lights are the building blocks of a successful lighting design. It’s a tool that can provide plenty of ambient light to the surroundings but can also be used for accent and task lighting. A successful business needs a successful lighting design.
We hope this article has clarified that recessed lighting in supermarkets is more than just ceiling lights. It’s a vast world of different lighting styles, fixtures, and designs. Good LED lighting leads to more sales and directly contributes to business growth.
Get the Most out of Your Supermarket with RC Lighting
RC Lighting has been making high-quality LED lighting solutions for over a decade. Our experience, dedication, and commitment to exceptional customer service have allowed us to cement our presence in the international space.
We take pride in our diverse product catalog of the best recessed downlights in the market. For those looking for something extra special, try our OEM manufacturing services, where we bring your custom designs to life.
Reinvent your lighting design with our best-in-class LED products. Contact us Now!